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High Performing Companies Focus on Personalization

What makes a high-performing company a high-performing company? According to a survey of more than 1,000 marketers, it’s a focus on personalizing customer experiences and using metrics to drive the creation of their creative.



According to Adobe’s “Digital Roadblocks: 2014,” when asked about their most important success factors, marketers gave the following answers:

  • Their CEO understands marketing (73%)

  • Marketing is becoming more important to their company (81%)

  • They are “completely” or “very” focused on personalizing customer experiences (63%)

  • Data (metrics from ads, campaigns, website, and so on) is “strongly informative” in evolving their marketing creative (28%)

Great marketing doesn’t just happen. It’s a strategic efforts that involves creative, commitment, and effective use of data. Great marketing also starts with a commitment from the top. Just ask the best marketers around.



Need help combining elements of personalization and metrics-driven creative in producing your next print or multichannel campaign? Give us a call!


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