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The Goode Company specializes in printing and direct response marketing. What sets us apart? Our extreme focus on the customer.

Building successful relationships is how we choose to do business, and if you’d like to discover how we’ve done this with all of our customers, just ask us! We strive to be the type of company we would want as a partner. This keeps us focused.

Whether your needs are complex or simple, large or small, we’ll tailor a solution to help you grow your business.

The Goode Company is a printing and direct mail solutions provider.

The Goode Company is one of largest printing companies in Northern California, occupying a 77,000-square-foot facility in Rohnert Park. We offer a wide array of print communication services as well as targeted direct mail marketing, web-based print on demand, and much more.

In marketing news

Creating Marketing Copy That Gets Read

In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell a thing.” You don’t want your products to be in that 99%. How do you make sure you are in the coveted one percent?

You might say “personalization and relevance,” and it’s true. Personalization stops you, and relevance gets you reading further. But even the most personalized, relevant message won’t amount to much if it isn’t paired with good marketing copy. If the copy is not compelling, if it’s bland and uninformative, even the best personalization cannot carry the load. Your need good, solid marketing copy that is interesting, engaging, and compelling.

To make the most of your marketing efforts, here are some fundamental principles for great copywriting you can follow.

• Be imaginative. Break out of the mold. Look for different or unconventional ways to say the same thing.
• Be a salesman. Cute and clever doesn’t get you anywhere if it doesn’t sell anything. Be creative, but also be clear. Sell benefits. Give an overt call to action. Balance creativity and salesmanship.
• Talk about your customers first. As one marketing communications site puts it, “Self-interest is the best hook.” Talk about customers’ problems, customers’ challenges, and customers’ bottlenecks. Then talk about how your products and services solve them.
• Be honest. Part of building a brand is maintaining customer loyalty and trust. That starts with honesty about the products and services you sell.
• Hire a professional editor, even if only on a freelance basis. An employee who is “good at grammar” isn’t good enough. When it comes to marketing, there are rules for punctuation, capitalization, and usage that only professionals know.

Of course, there are other elements to great print marketing, as well. Good layout. Interesting graphics. Compelling offer. But great copy ties it all together.

Talk to us about turning these simple rules into a standout 1:1 print campaign that will motivate your customers to action.

Every brand has a story, including yours. The key is to dig in and figure out how to share it. Take a look at how to successfully tell your brand’s story.

Some of our Partners

  • Xerox
    Xerox
  • Komori
    Komori
  • TOYO
    TOYO
  • Heidelberg
    Heidelberg
  • EFI
    EFI

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