If you’re not sure where to begin your marketing efforts this week, here are seven big ideas for you to take advantage of with Thanksgiving marketing.
Guest bloggers are a great way to incorporate new content into a business blog, without worrying about generating new ideas or writing the content yourself.
With election day right around the corner, there are a few ways your business can get on board the political bandwagon and market through the red, white and blue.
With Halloween just around the corner this week, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.
Fortunately, there are a few tips every business professional can keep in mind when it comes to creating a logo. Here's how to design an appealing logo for your business.
Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.
Fortunately, there are some tips out there to help you write a powerful newsletter in order to connect with customers, promote the brand and grow the business.
To get you started, we came up with six festive fall marketing ideas for you to take advantage of this October. Let’s dive into some valuable fall marketing.
By developing your networking skills, you can continue to expand your business circle, which provides more resources and opportunities. Here’s how to grow your circle.
While natural leaders do exist, it is also possible to learn leadership skills, put them into practice and grow your leadership capabilities.
So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.
Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
Needless to say, customer service is an incredibly important aspect of any business model. So, here are five ways your business can have better customer service.
The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
What exactly is responsive website design, and why does it matter for your business? Let’s dive into a few reasons why your business website should be responsive.
As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.
If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways, to get you started.
A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.
If you want your sales to stay successful after Independence Day, then you’re going to need a second strategy to implement once the day comes to an end.
With all of the excitement surrounding the Fourth of July, consumers are searching for sales. How does your business join in? Here are a few marketing reminders.
When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.
3 Tips for Maximizing Results with Print + Email
Combine direct mail with email is a great way to increase response rates. Here are three ways to manage the timing to turbocharge your results.
1. Use email to follow-up to nudge response.
Email makes a great reminder for your direct mail pieces. Drop your postcard or letter. Then, while the piece is still fresh in people’s minds, use email to nudge them to respond. When one manufacturer wanted to invite customers to an in-house seminar, for example, it paired a dimensional mailer with two follow-up emails. The company received an 18% overall response rate.
2. Use mail tracking to optimize email timing.
Using mail tracking services, you can determine when the mail piece actually arrives at the recipient’s home or office, then time your email to arrive at the time that testing has determined will be most effective.
One B2B marketer split its email blast into two groups and conducted an A/B test. The first blast arrived on a predetermined day regardless of when the mail piece actually arrived. In the second blast, the mail drops were tracked and the email was timed to arrive exactly one day later. The timed follow-ups showed a 4.7% lift in response.
3. Send email first to save on postage costs.
Did you know that you can optimize your postal costs by sending an email first? Anyone who responds to the email blast can be removed from the direct mail list. This saves you print and postage.
In one alumni campaign, a university sent personalized emails based on area of study and graduation/reunion year. It followed up with a direct mailer personalized with the same information, but only to people who had not responded to the email. Not only did the university save money on print and postage, but it achieved an 8.5% response rate.
Email makes a terrific partner to direct mail campaigns, whether sent in advance of the mailing or as a follow-up. Looking for ideas for making the ideal one-two punch? Give us a call.
Here are five key components for how to make a strategic video script and create a successful marketing video which will help boost lead generation and grow your business.