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If you have a business page, how can you utilize Facebook to increase your followers and grow sales? We have some tips for how to improve your engagement on Facebook.

Personalization Works—But You Have to Get It Right

Studies consistently show that personalization works, but you have to get it right. Get it wrong, and customers will move on.

This comes from Accenture’s “13th Annual Strategy Global Consumer Pulse Research,” which surveyed more than 25,000 consumers around the world. Accenture found that 41% of U.S. shoppers said they have disengaged with a company because of “poor personalization and lack of trust.”

The cost to U.S. retailers is staggering: $756 billion in lost retail and brand sales.

Fortunately for print marketers, “poor personalization” tends to be associated with digital marketing rather than direct mail. Digital marketing can seem like a stalker — following you around the web and popping up at every turn. But direct mail is more transparent, and consumers’ reaction to it is overwhelmingly positive. In fact, InfoTrends found that 84% of consumers said they are “much more likely” or “somewhat more likely” to open direct mail when the content is personalized.

How do you get personalization right? Whether you are sending direct mail or email, the answer is simple: transparency. Let customers know that you are collecting data on them. Ask for their preferences so they can give information voluntarily. Position targeted and personalized communication as a benefit to your customers and one that they can participate in to make the experience better.

Need help developing your marketing database for more effective targeting? Let us help.

How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.

Get More for Your Money

Consumers love to hear how they can get the most out of their money. It is a great marketing tactic, and it is no different when it comes to your marketing budget. Here are a few ways get the most bang for your buck.

1. Use our "house" paper. Paper prices fluctuate often, so if you have not standardized on a specific paper, ask about less expensive options. If your piece does not demand a specialty paper, opt to use our house paper. We purchase this paper in high volume, so it is almost always the least expensive option.

2. Print four-color in gang runs. The most expensive way to print four-color is for us to run the job by itself on the press. However, with a “gang run,” we run multiple jobs at the same time, then trim them down to size. This can be a great way to get excellent results for less money.

3. Avoid bleeds. If color needs to go to the edge of the page, you can often get a similar effect less expensively by printing on colored paper. Without bleeds, your project might also require less paper or be able to be run on a smaller press.

4. Clean and de-dupe. It is not the most exciting job, but cleaning and de-duping your mailing list can drop your costs dramatically. With a clean list, you are only printing pieces that end up at their intended destinations. Thus, you are not sending multiple pieces to the same home or business.

5. Try new formats. Just because you have always done a brochure for a particular promotion does not mean it is the only option. Experiment with a postcard or other format and see whether you get a better response rate. A little creativity can go a long way toward saving money.

Need more ideas? Let us brainstorm ways to help you get great results and the most from your budget.

If you want to make sure 2018 is successful, there are a few things to put in place now. We’ve compiled a list of a few ways to start off a new year for marketing.

2018 will be here soon, and with it comes new innovations, strategies and marketing trends to help expand your network and grow your professional business.

If you’re the procrastinating type—or even if you’re not—we have seven last minute Christmas marketing ideas you can start taking advantage of today.

With everyone hosting sales, how can you stand out from the crowd this season? Today we look at seven happy holiday marketing tips for businesses and individuals alike.

Content means more than just blogging or having a great website homepage. To get you started on innovative content marketing, we've compiled a list of 10 ideas.

Networking builds relationships between individuals, small businesses and companies. So why are building these relationships important? We have some ideas.

With technology, social media usage has also only gone up. Therefore, the best marketing strategy should use social media cohesively with your other marketing efforts.

Whether you're in the market or you've had the same job for years, preparing for an interview is never a bad decision. Here's how to sell yourself at your next job interview.

Whether you’re a small business owner, employee or professional individual, gear up for Thanksgiving this holiday season with these seven marketing ideas.

Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.

If you're interested in promoting more of your small business brand or professional image through Instagram, we have some useful post ideas to get you started.

Outlining a strategic plan will boost engagement on social media, make sure posting gets done and grow your network. Unsure where to start? We have you covered.

Humor has shown to be a valuable component of leadership, and actually makes you a better leader in your own life. So, let’s get cracking and let the good times roll.

For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow the organization.

How do you know when your website needs an update? Today we're going to find out. Let's take a look at how you can spot the five signs it's time for a website redesign.

When it comes to supporting local business, there's more to it than helping the community; it supports you too. Check out these reasons why going local helps you out in the long run.

What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips to writing the perfect resume today.

Caring for employees establishes a foundation for any organization to grow off of. It’s the age-old saying: “Before you help others, you must first help yourself.”

How can you drive natural interaction through your LinkedIn page and foster relationships? Today, we have some tips on how to maximize your LinkedIn engagement.

If you’re not reaching Gen Y, then you're missing out on a selling opportunity. How can you engage with those 35 years and younger? Check out five ways to market to Millennials.

Why You Need a MultiChannel Strategy

We live in an era of gadgets. Research shows that 94% of people have their cellphone within arm’s reach at all times, consumers are shopping on tablets while watching television, and more email is opened on mobile devices than a desktop. Customers continue to move into a multichannel world, and responsive marketers need to go there, too.

Channel integration isn’t something marketers can afford to ignore. According to Target Marketing’s Media Usage Survey, 37% of marketers’ 2016 budgets went to online marketing, 29% went to print (direct mail, magazines, newspapers), and 21% went to live events. The rest was split between radio, television, and space advertising.

Even as direct mail remains the bedrock of highly effective marketing campaigns, digital components are increasingly part of the mix. According to Target Marketing, the following digital channels are growing the most rapidly:

• Online advertising (54%)
• Email (49%)
• Mobile marketing (38%)
• Search engine marketing (41%)
• Search engine optimization (43%)
• Social media engagement (55%)
• Social media advertising (49%)

Consumers’ lives are multichannel, so marketing is increasingly multichannel, too.

The multichannel approach also produces better results. In a data analysis of retailers, McKinsey found that the more channels customer use to engage with the store, the more they spend on an annual basis. Customers who shopped both in store and who used catalogs spent three times more than those who did not. When Internet marketing is added to the mix, revenue grows by four times. Likewise, customers who shopped online spent four times as much when catalogs were added to the mix and six times more when they also shopped in store.

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