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The Goode Company specializes in printing and direct response marketing. What sets us apart? Our extreme focus on the customer.

Building successful relationships is how we choose to do business, and if you’d like to discover how we’ve done this with all of our customers, just ask us! We strive to be the type of company we would want as a partner. This keeps us focused.

Whether your needs are complex or simple, large or small, we’ll tailor a solution to help you grow your business.

The Goode Company is a printing and direct mail solutions provider.

The Goode Company is one of largest printing companies in Northern California, occupying a 77,000-square-foot facility in Rohnert Park. We offer a wide array of print communication services as well as targeted direct mail marketing, web-based print on demand, and much more.

In marketing news

When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.

Your Customer: “Pay Attention to Me!”

Congratulations! You landed a new customer—and they love you. As long as you continue to provide good products, reasonable prices, and great customer service, they’ll stay loyal as long as you don’t mess things up. Right?

Not necessarily. In today’s competitive world, you cannot take your customers for granted. You’ve worked hard to win them, but just like any relationship, you have to put in effort to make it last. This is one of the areas where sending regular personalized print and email communications pays off.

Here are five ideas for keeping customers happy and retaining them over the long term.

• Keep them up to date. Send a monthly print or email newsletter. Tell customer stories. Talk about new products. Provide insight they wouldn’t otherwise get. Speak to them by name and customize the content to be more interesting and relevant to them.

• Ask their opinion. Ask them how you are doing. It’s a great way to let people know you value their opinion . . . and their business. Use personalized URLs to make this easy and append the data back into your marketing database automatically.

• Send a card. Do you know your customers’ birthdays? How about the date they first became customers? Send them personalized “thank you’ notes and cards as a way to let them know you appreciate them.

• Offer advice. Once in a while, offer some free advice. If you’re a landscaping company, you might suggest the easiest care perennials for the upcoming season. If you’re a real estate office, you might alert them to the latest trends in front porch décor.

• Discounts galore! Send a coupon for a discount or a freebie “just because.” It continually re-engages your customers and helps them see the value in their relationship with you.

Client retention is critical to your bottom-line success. Be a company that does this well, and you’ll reap the benefits of great brand recognition and long-term customer relationships.

Some of our Partners

  • Xerox
    Xerox
  • Komori
    Komori
  • TOYO
    TOYO
  • avanti
    avanti
  • Veritiv
    Veritiv
  • Spicers
    Spicers
  • Heidelberg
    Heidelberg
  • FUJI
    FUJI
  • EFI
    EFI
  • Muller-Martini
    Muller-Martini
  • Halm Jet
    Halm Jet
  • Didde
    Didde
  • Hitachi
    Hitachi

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