In marketing news
Don't Let Print Buying Stress You Out
Does print buying stress you out? There are so many details that can make or break a print job. Then you have finishing, mailing lists, dealing with the USPS. . . . and oh, yes, schedules. Print buying can be a daunting task. Try these common sense strategies to make your experience more predictable and (hopefully) stress-free.
1. Get into our ears. By involving us early in your project, you will get a high quality result while saving time and money. Tell us your concept, then we will suggest colors, papers, layouts, and finishes that can minimize production time at the best cost.
Plan backwards. Given today’s advances in printing technology, buyers often underestimate the time required to deliver a job. Sure, we may be printing on a digital press, but you still have prepress, proofing, special order requirements, and finishing. Providing ample lead time will save money by preventing rush charges.
Know your specs. The more explicit your instructions, the more likely you are to be happy with the quality and cost of the end product. One missing piece of information or last-minute change can delay a cost estimate, proof, or final production.
Proof everything. We will alert you if we identify errors in your file, but we aren’t experts in your marketing copy—you are. Your print job cannot move into the next stage of production until you sign off on the proof, and that includes your copy.
Even if you do not have a job to submit today, give us a call so we can start preplanning your next project. Together, we can create a stress-free print buying experience that will exceed your expectations for quality, efficiency, and cost.
By developing your networking skills, you can continue to expand your business circle, which provides more resources and opportunities. Here’s how to grow your circle.