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The Goode Company specializes in printing and direct response marketing. What sets us apart? Our extreme focus on the customer.

Building successful relationships is how we choose to do business, and if you’d like to discover how we’ve done this with all of our customers, just ask us! We strive to be the type of company we would want as a partner. This keeps us focused.

Whether your needs are complex or simple, large or small, we’ll tailor a solution to help you grow your business.

The Goode Company is a printing and direct mail solutions provider.

The Goode Company is one of largest printing companies in Northern California, occupying a 77,000-square-foot facility in Rohnert Park. We offer a wide array of print communication services as well as targeted direct mail marketing, web-based print on demand, and much more.

In marketing news

If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways, to get you started.

What Is Really Motivating Your Customers?

When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those elements are critical. But the reasons people buy can also be more complex.

Particularly in the B2C environment, emotional factors are often at play. For example, if you are selling exotic vacations, you aren’t just selling a cost-effective hotel with great food and a seafront view.

• You are selling relaxation.
• You are tapping into the desire to escape from the daily grind of meetings, presentations, and child rearing.
• You are selling the desire to be catered to.

Tapping into these deep emotional wells can help you sell more. Instead of mailing a postcard with the headline, “Get 25% off plane tickets today!” Try, “Don’t you wish the office were a Thousand Miles Away?” Or, “Isn’t It Time that Someone Pampered YOU?”

Think about a parent dreaming of excitement beyond the children’s homework, playing shuttle for soccer practice, and meetings for the PTA. A trip offering whitewater rafting, bungee jumping, and skydiving might tap deep emotional needs for adventure. Try a postcard with an image of the face of a skydiver, wide-eyed and exhilarated—cheeks flapping in the wind—that says, “You, too, can FLY!”

Whether you are developing direct mailers, sales letters, or magazine ads . . .

• Think about unmet frustrations and deeper emotions that might drive recipients to make a change.
• List the potential motivators. To be recognized at work? Get a promotion? Be challenged? Break out of the mold? Feel empowered, youthful, and sexy?
• Show — don’t tell. Use the power of graphics to tell a story.

Emotions are powerful marketing tools. Emotionally driven purchases tend to be less price-sensitive and more spontaneous. The medium of print has the ability to tap into those emotions and motivate behavior in a way that no other medium can do. Take advantage of it!

Some of our Partners

  • Xerox
    Xerox
  • Komori
    Komori
  • TOYO
    TOYO
  • avanti
    avanti
  • Veritiv
    Veritiv
  • Spicers
    Spicers
  • Heidelberg
    Heidelberg
  • FUJI
    FUJI
  • EFI
    EFI
  • Muller-Martini
    Muller-Martini
  • Halm Jet
    Halm Jet
  • Didde
    Didde
  • Hitachi
    Hitachi

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