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The Goode Company specializes in printing and direct response marketing. What sets us apart? Our extreme focus on the customer.

Building successful relationships is how we choose to do business, and if you’d like to discover how we’ve done this with all of our customers, just ask us! We strive to be the type of company we would want as a partner. This keeps us focused.

Whether your needs are complex or simple, large or small, we’ll tailor a solution to help you grow your business.

The Goode Company is a printing and direct mail solutions provider.

The Goode Company is one of largest printing companies in Northern California, occupying a 77,000-square-foot facility in Rohnert Park. We offer a wide array of print communication services as well as targeted direct mail marketing, web-based print on demand, and much more.

In marketing news

3 Areas Where Direct Mail Beats Email

Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail.

1. Direct mail doesn’t require an opt-in.
Before you can send a marketing email, you need to get the recipient’s permission. If people don’t want to receive your emails, they can block them. If they have opted in and later change their minds, they can simply opt back out. Direct mail doesn’t have these restrictions.

2. Direct mail doesn’t land in the spam folder.
Direct mail doesn’t have spam restrictions. If you send direct mailers to accurate physical addresses, your target audience will receive them.

3. In a B2B environment when the recipient moves onto a new job, direct mail still finds a target.
When your contact leaves the company for a new position, their email addresses are no longer valid and your marketing emails will bounce. However, direct mail still ends up on the desk of the next person to take their job. Not only does your message still find a target, but you have just introduced yourself to a new contact.

Both direct mail and email are powerful marketing tools, but they are not replacements for one another. Each has a role to play and offers benefits unique to that channel. Use direct mail and email individually, or better yet, create an integrated campaign in which they work together. But don’t think of either as a replacement for the other.

Want to learn more about the differences between direct mail and email? Give us a call!

With today's competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.

Some of our Partners

  • Xerox
    Xerox
  • Komori
    Komori
  • TOYO
    TOYO
  • avanti
    avanti
  • Veritiv
    Veritiv
  • Spicers
    Spicers
  • Heidelberg
    Heidelberg
  • FUJI
    FUJI
  • EFI
    EFI
  • Muller-Martini
    Muller-Martini
  • Halm Jet
    Halm Jet
  • Didde
    Didde
  • Hitachi
    Hitachi

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