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The Goode Company specializes in printing and direct response marketing. What sets us apart? Our extreme focus on the customer.

Building successful relationships is how we choose to do business, and if you’d like to discover how we’ve done this with all of our customers, just ask us! We strive to be the type of company we would want as a partner. This keeps us focused.

Whether your needs are complex or simple, large or small, we’ll tailor a solution to help you grow your business.

The Goode Company is a printing and direct mail solutions provider.

The Goode Company is one of largest printing companies in Northern California, occupying a 77,000-square-foot facility in Rohnert Park. We offer a wide array of print communication services as well as targeted direct mail marketing, web-based print on demand, and much more.

In marketing news

If you’re not reaching Gen Y, then you're missing out on a selling opportunity. How can you engage with those 35 years and younger? Check out five ways to market to Millennials.

Why You Need a MultiChannel Strategy

We live in an era of gadgets. Research shows that 94% of people have their cellphone within arm’s reach at all times, consumers are shopping on tablets while watching television, and more email is opened on mobile devices than a desktop. Customers continue to move into a multichannel world, and responsive marketers need to go there, too.

Channel integration isn’t something marketers can afford to ignore. According to Target Marketing’s Media Usage Survey, 37% of marketers’ 2016 budgets went to online marketing, 29% went to print (direct mail, magazines, newspapers), and 21% went to live events. The rest was split between radio, television, and space advertising.

Even as direct mail remains the bedrock of highly effective marketing campaigns, digital components are increasingly part of the mix. According to Target Marketing, the following digital channels are growing the most rapidly:

• Online advertising (54%)
• Email (49%)
• Mobile marketing (38%)
• Search engine marketing (41%)
• Search engine optimization (43%)
• Social media engagement (55%)
• Social media advertising (49%)

Consumers’ lives are multichannel, so marketing is increasingly multichannel, too.

The multichannel approach also produces better results. In a data analysis of retailers, McKinsey found that the more channels customer use to engage with the store, the more they spend on an annual basis. Customers who shopped both in store and who used catalogs spent three times more than those who did not. When Internet marketing is added to the mix, revenue grows by four times. Likewise, customers who shopped online spent four times as much when catalogs were added to the mix and six times more when they also shopped in store.

Some of our Partners

  • Xerox
    Xerox
  • Komori
    Komori
  • TOYO
    TOYO
  • avanti
    avanti
  • Veritiv
    Veritiv
  • Spicers
    Spicers
  • Heidelberg
    Heidelberg
  • FUJI
    FUJI
  • EFI
    EFI
  • Muller-Martini
    Muller-Martini
  • Halm Jet
    Halm Jet
  • Didde
    Didde
  • Hitachi
    Hitachi

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