Skip to main content
  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Brilliant Color. Unlimited Options.

The Goode Company specializes in printing and direct response marketing. What sets us apart? Our extreme focus on the customer.

Building successful relationships is how we choose to do business, and if you’d like to discover how we’ve done this with all of our customers, just ask us! We strive to be the type of company we would want as a partner. This keeps us focused.

Whether your needs are complex or simple, large or small, we’ll tailor a solution to help you grow your business.

The Goode Company is a printing and direct mail solutions provider.

The Goode Company is one of largest printing companies in Northern California, occupying a 77,000-square-foot facility in Rohnert Park. We offer a wide array of print communication services as well as targeted direct mail marketing, web-based print on demand, and much more.

In marketing news

When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.

3 Tips for Maximizing Results with Print + Email

Combine direct mail with email is a great way to increase response rates. Here are three ways to manage the timing to turbocharge your results.

1. Use email to follow-up to nudge response.
Email makes a great reminder for your direct mail pieces. Drop your postcard or letter. Then, while the piece is still fresh in people’s minds, use email to nudge them to respond. When one manufacturer wanted to invite customers to an in-house seminar, for example, it paired a dimensional mailer with two follow-up emails. The company received an 18% overall response rate.

2. Use mail tracking to optimize email timing.
Using mail tracking services, you can determine when the mail piece actually arrives at the recipient’s home or office, then time your email to arrive at the time that testing has determined will be most effective.

One B2B marketer split its email blast into two groups and conducted an A/B test. The first blast arrived on a predetermined day regardless of when the mail piece actually arrived. In the second blast, the mail drops were tracked and the email was timed to arrive exactly one day later. The timed follow-ups showed a 4.7% lift in response.

3. Send email first to save on postage costs.
Did you know that you can optimize your postal costs by sending an email first? Anyone who responds to the email blast can be removed from the direct mail list. This saves you print and postage.

In one alumni campaign, a university sent personalized emails based on area of study and graduation/reunion year. It followed up with a direct mailer personalized with the same information, but only to people who had not responded to the email. Not only did the university save money on print and postage, but it achieved an 8.5% response rate.

Email makes a terrific partner to direct mail campaigns, whether sent in advance of the mailing or as a follow-up. Looking for ideas for making the ideal one-two punch? Give us a call.

Some of our Partners

  • Xerox
    Xerox
  • Komori
    Komori
  • TOYO
    TOYO
  • avanti
    avanti
  • Veritiv
    Veritiv
  • Spicers
    Spicers
  • Heidelberg
    Heidelberg
  • FUJI
    FUJI
  • EFI
    EFI
  • Muller-Martini
    Muller-Martini
  • Halm Jet
    Halm Jet
  • Didde
    Didde
  • Hitachi
    Hitachi

Powered by PrinterPresence