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The Goode Company specializes in printing and direct response marketing. What sets us apart? Our extreme focus on the customer.

Building successful relationships is how we choose to do business, and if you’d like to discover how we’ve done this with all of our customers, just ask us! We strive to be the type of company we would want as a partner. This keeps us focused.

Whether your needs are complex or simple, large or small, we’ll tailor a solution to help you grow your business.

The Goode Company is a printing and direct mail solutions provider.

The Goode Company is one of largest printing companies in Northern California, occupying a 77,000-square-foot facility in Rohnert Park. We offer a wide array of print communication services as well as targeted direct mail marketing, web-based print on demand, and much more.

In marketing news

Can “I’m Sorry” Win More Business?

Everyone messes up once in awhile. Even the best, most responsible marketers get it wrong on occasion. When that happens, you have an excellent opportunity to boost sales and cement customer relationships. How? With a simple, personalized letter of apology.

Apologies are powerful. One Forbes contributor described how one company used a direct mail letter to apologize to hundreds of thousands of customers so well, so sincerely, that it ended up selling more merchandise than it would have otherwise. Talk about turning a negative into a positive!

Why do apology letters work?

1. They are relatable. We are all human. We all make mistakes. By apologizing, you humanize your company and create empathy. When done well, addressing the person by name and including personal, relevant details to them, a sincere apology letter can improve the customer relationship.

2. They give you credibility. Nobody likes to apologize. When a company apologizes, it gets a customer's attention. This can give you tremendous credibility that builds trust.

2. It gives you an opportunity to make right. Everybody likes when a wrong is made right. Once you have a customer's attention, an apology letter can create positive feelings about your company and further cement customer loyalty.

It is not necessary to send formal apologies for every misstep, but when it merits, don't be afraid to do so. Keep it simple. Be sincere. Do it well, and you might find that instead of losing customers, you gain more loyal customers instead.

You may ask, “Earth Day and marketing?” How could those two possibly go together? Today we’re going to discuss how to embrace Earth Day in your marketing efforts.

Some of our Partners

  • Xerox
    Xerox
  • Komori
    Komori
  • TOYO
    TOYO
  • avanti
    avanti
  • Veritiv
    Veritiv
  • Spicers
    Spicers
  • Heidelberg
    Heidelberg
  • FUJI
    FUJI
  • EFI
    EFI
  • Muller-Martini
    Muller-Martini
  • Halm Jet
    Halm Jet
  • Didde
    Didde
  • Hitachi
    Hitachi

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